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Digital advertising enables businesses to widen their reach and match their projected audience through a variety of channels. These channels consist of social media tools, websites, text messages, and any other web form of online communication. In addition to increasing the reach of their brand, digital marketing permits an improved change rate and quality of leads. Traditional marketing methods, nevertheless , can be restricted to a limited audience. However , traditional methods present more way of measuring opportunities to promote campaigns. For instance , traditional strategies can assess magazine audience and demographics for a specific neighborhood.

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